Executive Management Team

Executive Management Team

St. Joseph Center’s work is overseen by a dedicated Executive Management Team that consists of President & CEO Va Lecia Adams Kellum; Chief Program Officer LaTonya Smith; VP of Finance & Chief Financial Officer Daniel Braun; VP of Operations Tifara Monroe;  VP of Administration Keith Anyon; VP of Systems and Innovation Josh Decell and VP of External Affairs Paul Rubenstein.

President & CEO
Va Lecia Adams Kellum

Dr. Va Lecia Adams Kellum is the President and CEO of St. Joseph Center, a social service organization offering outreach & engagement, housing, mental health, and education & vocational programs across Los Angeles County. The Center is a trailblazer in deploying integrated, multidisciplinary teams to help the most vulnerable homeless individuals obtain and maintain stable housing.  Under her leadership, St. Joseph Center has tripled its staff, expanded its services, and broadened its geographic reach, becoming a recognized leader in homeless services throughout LA County.

Dr. Adams Kellum holds a gubernatorial appointment to the California Department of Housing and Community Development’s No Place Like Home Program Advisory Committee.

She has also served on and continues to support the Los Angeles Homeless Services Authority Ad Hoc Committee on Black People Experiencing Homelessness, as well as the National Alliance to End Homelessness’ Race Equity Network. She currently sits on the Housing California Board, Policy Lab Advisory Board, and the Board of Trustees for Mount Saint Mary’s University.

Born and raised in Southern California, she received her B.A. from the University of Southern California and earned an M.A. from Ball State University before completing her Ph.D. at Stanford University.

Chief Program Officer
LaTonya Smith

LaTonya Smith has been in the behavioral science profession for more than 19 years, with the last 8 years in Nonprofit Leadership. Her experience began in Atlanta, Georgia, and later took shape in Los Angeles, her hometown. LaTonya’s experience includes work with the criminal justice system for both adults and children, addiction, mental health, homelessness, and education. LaTonya is especially proud of the work accomplished while working in one of the most notable and challenging environments in Los Angeles, known as Skid Row.

LaTonya is an agent of change, and as a leader in the behavioral health profession she has trained many teams in the areas of conflict resolution, trauma informed care, and crisis intervention.

LaTonya is a member of the National Alliance of Mental Illness. She holds a BS from Georgia State University, an MS from Capella University, and is currently in the research phase of her Ph.D. at Grand Canyon University. She believes in advocating for those who are unable to do so for themselves and serving the most underserved and disenfranchised populations.

VP of Finance & Chief Financial Officer
Daniel Braun

Daniel Braun brings over 30 years of non-profit experience to the St. Joseph Center. He has spent most of his career working in the field of children’s services, developing a deep understanding of mental health services, supportive housing, and government contracts. Before moving into the non-profit sector Dan worked as a forensic economist developing economic-financial models for personal injuries and testifying in court. As St. Joseph Center’s VP of Finance & Chief Financial Officer Dan oversees the agency’s finance, budgeting, and mental health revenue teams.

Dan was born and raised in Missoula, Montana. He arrived in Southern California as a college student and made it his home. He earned an undergraduate degree from Azusa Pacific University and has an MBA from the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University.

VP of Operations
Tifara Monroe

Tifara Monroe earned her B.A. from the University of California, Santa Barbara, and has worked in the nonprofit sector for the past 15 years. Prior to joining St. Joseph Center, she served as the Program Manager for United Friends of the Children’s Transitional Living Program. She is responsible for the daily upkeep of multiple St. Joseph Center program facilities, addressing neighborhood concerns, coordinating with the onsite users of the Center’s Hampton Drive facility, and ensuring agency compliance with the terms of its facility’s conditions of approval.

Tifara is a member of several social service organizations and is committed to serving the poor and disenfranchised.

VP of Administration
Keith Anyon

Keith Anyon has worked in the nonprofit sector for over 15 years. Prior to joining St. Joseph Center, he served as Director of Administration at Didi Hirsch Community Mental Health for several years. With oversight of Human Resources and Recruitment functions, he has led efforts to diversify the agency’s workforce significantly, opening opportunities by removing degree qualifications from certain positions; partnering with community-based organizations to seek candidates with lived experience with homelessness, mental health, substance use and/or justice involvement; participating in workforce development programs to widen pools of qualified candidates to enter the homeless services sector; and expanding the agency’s portfolio of internship programs, with multiple disciplines and with an emphasis on working engaging colleges and universities with a significant population of first-generation college students.

VP of Systems and Innovation
Josh Decell

Bringing over fifteen years of public and nonprofit sector experience, Josh has spent his career transforming the administrative infrastructure of organizations to align with their programs and missions. He spent over six years at the Los Angeles Homeless Services Authority, overseeing data management, program evaluation and research. In that role, he oversaw the County-wide transition to Clarity HMIS and led a multi-year reallocation of Federal funds that created thousands of additional permanent housing subsidies for the region. Most recently, he served as the first data and technology leader at Brilliant Corners, a state-wide permanent supportive housing organization. In that role he implemented and optimized numerous applications, workflows, and analytic tools to align technology, people, and processes as the organization tripled in size. For the past four years, he has served on the Los Angeles Continuum of Care Board, LAHSA’s advisory board for HUD homelessness funding.

Josh grew up in southern LA County. He currently resides in the Elysian Valley neighborhood of Los Angeles where he regularly volunteers with SELAH Neighborhood Homeless Coalition, building relationships with unhoused neighbors living along the LA River and connecting them to services and housing. He earned a B.A from San Francisco State University and an M.B.A. from the USC Marshall School of Business where he was an MBA Society and Business Fellow at the Brittingham Social Enterprise Lab. In his free time, he enjoys cycling, cooking, playing Dungeons and Dragons, and seeing live music and comedy.

Paul RubensteinVP of External Affairs
Paul Rubenstein

For more than two decades, Paul has helped nonprofit organizations expand their impact by developing relationships with public/private funders and increase awareness of their work through strategic communications. He started at St. Joseph Center in 2004 and moved onto the executive team in 2007 as the leader of the agency’s development department, which encompassed pursuit of funding from public and private sources, communications and community relations, and volunteer services, including in-kind contributions. During this time Paul collaborated extensively across teams and departments to help St. Joseph Center grow its overall budget by 400% and staff by 250%. He shifted into a consulting role in 2020, primarily supporting a ramp-up in St. Joseph Center’s advocacy efforts, and returned to the executive team in 2022 to support relationships with elected officials, governmental agencies, and other key stakeholders while continuing to further organizational policy/advocacy goals.

Before joining St. Joseph Center, Paul worked for five years with City Garage Theatre in Santa Monica, an acclaimed alternative ensemble that the LA Weekly called the “Best Theatre Company in Los Angeles.” At City Garage he obtained the group’s first public arts funding from Los Angeles County, reestablished financial support from the City of Santa Monica, and implemented fundamental development and communications strategies, including audience surveys and an annual campaign. He continues to serve as a board member at City Garage supporting the ensemble’s singular vision.